Economists define benefits in terms of willingness to pay and consumer surplus. This description of benefits slightly diverges from everyday usage. As a result, users of the ecosystem services framework have attributed values to ecosystem functions that are misplaced. Proponents of ecosystem services frequently confuse avoided costs with benefits. The difference between these concepts is clear when one considers that the expenses associated with an infrastructure project are totally independent from the factors that determine willingness to pay or consumer surplus. Nevertheless, the confusion between avoided costs and benefits has persists.
The avoided cost method of valuation, if it can be considered a valuation method at all, estimates the value of an ecosystem service by calculating the cost of a human made substitute. The value of a wetland, for example, would be the cost of constructing and maintain a sewage treatment plant that performed similar services. This mistaken logic is even used in the well known example of drinking water in
The hydrologic service of “water damage mitigation” cited by Kate Brauman and colleagues (2007) is another example that confounds benefits and avoided costs. Flood damage is a cost associated with land development. When homeowners pay to repair damage after a flood, they are paying a cost associated with living near a river or the cost of increased peak flows provoked by impervious surfaces upstream. If homeowners more pay more or less, these expenses should not influence the benefits associated with river protection. The distinction between costs and benefits are critical, and yet this distinction is confused by distinguished leaders in the field publishing in well respected journals (Brauman et al. 2007).
The confusion between benefits and avoided costs is perhaps the most common mistake in the current discussion on ecosystem services. However this distinction should be made clear to maintain consistency and improve academic rigor. This may result in reducing the “benefits” frequently attributed to ecosystem services. The danger in this confusion is that proponents of ecosystem services are inadvertently overstating the value of ecosystem services.
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